Forwarded from: John Ellingson <JohnE37179at_private> In a message dated 1/2/02 7:28:27 AM, isnat_private writes: << Businesses are not going to expend money fixing any problem, no matter how severly it affects me as a customer, until it starts to affect their profitability. I wouldn't expect them to; they are a construct created with the express purpose of optimizing profitability. My goal as a security- conscious consumer is to -make- it the corporation's best interest to fix any problems that would have a detrimental effect on me as quickly as possible. >> -=- I believe this to be a very sound statement of reality. Selling security during good times is difficult, because businesses are willing to absorb the losses as long as they remain profitable. When times turn bad, security and fraud prevention are a good source of profits. Sound security and antifraud technology should pay for itself in a matter of months. Altering this tradition is the tip of the litigation and regulatory environment. We are seeing some lawsuits from victims of identity fraud suing those who held identity and other private information in a negligent manner. It is not out of the question that a plaintiff's law firm would bring a large class action lawsuit in this area. Regulations, such as HIPAA mandate a higher level of security and privacy protection. Add to this the heightened awareness of security issues post September 11 and the need for security will be transformed from a singular interest of a particular consumer or business to a societal requirement. No flames here. John Ellingson CEO Edentification, Inc. 608.833.6261 ||||# |||||| |||||| - ISN is currently hosted by Attrition.org To unsubscribe email majordomoat_private with 'unsubscribe isn' in the BODY of the mail.
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