Forwarded from: Jim Eiden <jim_eidenat_private> That is the same mentality in the marketplace form the height of the dotcom era where anyone with a Bachelors degree in Marketing automatically qualified them as an expert with a Title of VP of Branding. Funny, every VP of branding I met had no idea who invented branding (Procter & Gamble). And none of them knew what the 4 P's were. By the way, the 4 P's are Price, Product, Promotion, and Place. It is known as the Marketing Mix. And how you combine the 4 P's determines your marketing strategy. When I met these people, not one of them could tell me how they were using the marketing mix. Although they all had great business cards with a fancy title. Their idea of marketing/branding was to waste money on expensive SuperBowl commercials. They have nothing left to show but a fancy sock puppet (pets.com). Just like the PMP certification for project management. Every Recruiter is demanding that project managers have Project management certification. In order to get the certification, you need 5 years Project management experience, but the marketplace has tunnel vision demanding this piece of paper. Over time there will be a problem with this becuase you can't get the paper without the experience, and you wont be able to get the experience without the paper. I have a friend who has a Master's degree in Project Management from a major University. A recruiter told him he wasn't qualified because he didn't have the certification. He had to stop the recruiter and point out that he had 2 years of study (in addition to his experience), while those who have the certification, only had weeks of study. Hmmm, that tunnel vision again. jimat_private --- InfoSec News <isnat_private> wrote: > Forwarded from: Eric Lee Green <ericat_private> > > On Wednesday 23 October 2002 11:44 pm, InfoSec News wrote: > > eyes of a third party is foolish. Haphazardly hiring security > > personnel on the basis of a certification for which there is not > > even a standard (such as ISO 17799) is a reckless endangerment of > > the hiring organization's resources. Furthermore, given the > > interconnected nature of the Internet, in some cases, this has the > > real possibility of adversely affecting security across the > > Internet in general. > > Heh. Something I've been saying for years. > > > That having been said, I'm happy to announce that I'm going into > > the certification business. If anyone cares to send me $500 and > > copies of > > I already beat him to it, in July 2001. See > http://badtux.org/pooe.pdf for your own free certificate :-). > > PS: POOE stands for "Poker Of Overinflated Egos", where said > "overinflated egos" belong to people who have enough certification > letters on their business cards to write a novel with. Strange, how > some of these people can become rather pompous in their insistence > that nobody uncertified could possibly be competent. > > -- > Eric Lee Green GnuPG public key at > http://badtux.org/eric/eric.gpg ===== Jim Eiden Cell: (630) 567-9588 jim_eidenat_private - ISN is currently hosted by Attrition.org To unsubscribe email majordomoat_private with 'unsubscribe isn' in the BODY of the mail.
This archive was generated by hypermail 2b30 : Sat Oct 26 2002 - 07:24:06 PDT