Re: [ISN] U.S. Gov't Plans Internet Security Ads

From: InfoSec News (isn@private)
Date: Sun Oct 26 2003 - 23:55:06 PST

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    Forwarded from: huggins@private
    Interestingly enough this is one of the reasons that congress has yet to
    implement the liability provisions of computer security acts.  Until a
    methodology of informing the user could be found their legislation could
    not be passed.  Heads up home-users your liability (home insurance) is
    about to rise.
    v/r Michael
    > Forwarded from: William Knowles <wk@private>
    > By Brian Krebs
    > Staff Writer
    > Thursday, October 23, 2003
    > Consumers who ignore advice about how to protect themselves against
    > hackers, viruses and fraudsters online will soon find it harder to
    > tune out thanks to a nationwide media blitz being crafted by the
    > Department of Homeland Security and a group of high-tech companies.
    > The advertising campaign is designed to educate home and small
    > business computer users about the importance of using firewalls and
    > anti-virus software, as well as defending against online fraud. It
    > is expected to debut next year on television and radio spots and in
    > magazines, newspapers and movie theaters throughout the country.
    > The $1.8 million program is the brainchild of officials at the
    > Homeland Security Department and the National Cyber Security
    > Alliance, a group of more than 50 technology companies including
    > America Online, Apple, Cisco, Microsoft, and Symantec Corp. The
    > group plans to begin producing the campaign next year with the help
    > of celebrities and prominent spokespeople.
    > The ads will hammer home a message that so far has eluded many
    > computer users, said Tatiana Gau, chief trust officer at AOL. The
    > alliance in a June study found that roughly 67 percent of high-speed
    > Internet users do not use firewalls. More than 60 percent of those
    > surveyed said they did not keep their anti-virus software updated
    > against the most current viruses and worms.
    > "This is about getting into the home of the consumer so that they
    > can't turn a blind eye to this message anymore," she said.
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