FC: An ex-DMAer replies to Politech on why marketers love "opt-out"

From: Declan McCullagh (declanat_private)
Date: Wed Jul 16 2003 - 21:18:15 PDT

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    Previous Politech message:
    "Harvey Silverglate on DMA's very narrow definition of spam"
    http://www.politechbot.com/p-04961.html
    
    ---
    
    Reply-To: <benat_private>
    From: "Ben Isaacson" <benat_private>
    To: <declanat_private>
    Cc: "'Kevin Noonan \(E-mail\)'" <kevinat_private>
    Subject: RE: Harvey Silverglate on DMA's very narrow definition of spam
    Date: Wed, 16 Jul 2003 09:59:01 -0700
    Organization: The Isaacson Group
    
    Declan,
    
    I swear to you I'm no longer employed or on retainer by the DMA.  With
    that said, here are my thoughts on this:
    
    The DMA has clearly made a mistake in positioning itself behind 'the one
    bite at the apple' approach. There is absolutely no way email users can
    opt-out of every piece of legitimized spam in their inbox and expect to
    continue to use the medium effectively.
    
    However, the DMA position really isn't about email, it's about direct
    marketing.  For more than eighty years, direct marketers have fought for
    opt-out; whether it is with financial, health, or marketing data. This
    is not a position easily changed, and more important--if it is changed,
    it will domino into all of the other opt-out positions the DMA has taken
    over its' history.  Certainly this may be the time to start considering
    an overall opt-in approach to all data collection, but the majority of
    the DMA's 4000 member companies are not ready for that.
    
    Regards,
    
    Ben Isaacson
    
    
    The Isaacson Group
    p) 917-494-7717     f) 208-248-4638
    benat_private
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    ---
    
    Date: Tue, 15 Jul 2003 13:05:38 -0700
    Subject: Declan, I'm worried about the Harvey
    From: Gerard Van der Leun <gvdlat_private>
    To: <declanat_private>
    CC: <hasat_private>
    Message-ID: <BB39ACA1.4C16%gvdlat_private>
    In-Reply-To: <5.2.1.1.0.20030715012118.044f8be0at_private>
    
    I love Silverglate in a manly way and find him second to no other in his 
    rabid attack poodle defense of free speech. However, I must admit that his 
    late missive also, in the sub-textual realms of deep deconstruction, gives 
    us all way too much information about his possible leisure time activities.
    
    It is often thus with those who argue against one thing but picking an over 
    the top example for contrast. Spam is spam and torture with ye olde 'hot 
    poker up your ass' to borrow Harvey's felicitous phrase, is quite another. 
    I receive spam on a daily basis, as, no doubt, do you and all the others 
    checking into Politechbot. I have yet to feel it on the same basis as a 
    cauterization of the nether regions, but then I do not, as a rule, take 
    pleasure  from such a process.
    
    My attitude towards span is much more free-wheeling than, I imagine, most 
    of your readers. Yes, it is irritating in the same manner as a mosquito in 
    the next room. But that is why God decreed the delete key and the filter.
    
    Yes, we should, by all means, work to eliminate this blight on the net, but 
    couldn't we do something about the two pounds of daily junk mail I have to 
    carry from my mailbox on the street to the recycling bin every day while 
    we're at it? "Means of delivery," my ass. For Spam I have to set the 
    filters and press a key. For junk mail I have to take a walk.
    
    Yes, Spam is EVOL! But don't you think that if the Nigerian Letters and 
    Penis Extension scams did not on a daily basis separate fools from their 
    money that they otherwise might use the cash for something really awful 
    such as extending their already besotted relationship with AOL to a year's 
    contract.
    
    And yes I know the "Dammit, I'm PAYING for my bandwidth and they are 
    HOSING  and stealing it" argument, but to those to whom much bandwidth is 
    given much is required. If it were possible to match the email and online 
    discussions ABOUT spam with the SPAM sent it would be interesting. Oh, no 
    doubt they would be much more SPAM than outrage about spam. Still, it would 
    be interesting.
    
    Couldn't we just get some Internet Libertarians with a SPAM hardon and the 
    knowledge that they had contracted a deadly disease to just hunt down the 
    spammers and shoot them dead at their keyboards? We needn't get them all. 
    Just a few found leaking copious amounts of red fluid onto their 
    hard-drives with a can of Spam stapled to their foreheads would give the 
    others pause.
    
    And lastly, we know that the whole spam blatherfest has gotten way out of 
    hand when we can parse a found poem by Harvey out of the message below. 
    Sort of Ginsbergian in tone and subject matter:
    
    The Means of Delivery
    by Harvey Silverglate
    
    friendly torturer
    hot poker up your ass,
    the hot poker up your ass,
    it's not torture,
    where he's coming from
    what he's about to do to you
    your tormenter lets you know
    who he is
    and what he's doing to do.
    I prefer the latter
    (much as I prefer being slapped aroun
    having a hot poker shoved up my ass),
    in terms of what's a reasonable
    manner for delivery.
    
    
    ======
    Hey Declan,
        According to Wientzen's way of thinking: If you're being held as
    a suspected terrorist, and your friendly torturer tells you that he's
    going to shove a hot poker up your ass, and then he indeed does shove
    the hot poker up your ass, it's not torture, since he was honest and
    straightforward in announcing to you, in advance, who he is and where
    he's coming from and what he's about to do to you?  My point is that I'm
    not quite sure why it matters if your tormenter lets you know who he is
    and what he's doing to do. If you get 200 email a day from people
    seeking to entice you into a commercial (or fraudulent) transaction, it
    hardly matters if they're properly labelled. The only difference between
    proper labelling and "fraudulent" labelling is that the former has to be
    opened to see what's there, while the latter can be deleted while still
    unopened. While I prefer the latter (much as I prefer being slapped
    around rather than having a hot poker shoved up my ass), I don't see how
    proper labelling changes an unwanted email from being spam (although it
    does stop it from being fradulent).
        As you know, I'm a free speech absolutist, and I do not buy into
    the distinction between "core protected speech" and "commercial free
    speech", but I do believe in the imposition of "reasonable time, place
    and manner" restrictions, and it seems to me it's reasonable for
    spammers to ask, first, if you're willing to be placed on their spamming
    list. All people who do indeed respond favorably now and then to a
    spammed advertisement would agree; others, like me, would not opt in. In
    this regard, the email medium differs from receiving junk mail -- in
    terms of what's a reasonable manner for delivery.
    -- 
    Gerard Van der Leun
    
    http://americandigest.org
    
    ---
    
    Subject: RE: Declan, I'm worried about the Harvey
    Date: Wed, 16 Jul 2003 11:53:07 -0400
    From: "Harvey Silverglate" <hasat_private>
    To: "Gerard Van der Leun" <gvdlat_private>, <declanat_private>
    Content-Transfer-Encoding: 8bit
    
    I thought I was offering an analogy, not a memoir!
             Harvey
    
    -----Original Message-----
    From: Gerard Van der Leun [mailto:gvdlat_private]
    Sent: Tuesday, July 15, 2003 4:06 PM
    To: declanat_private
    Cc: Harvey Silverglate
    Subject: Declan, I'm worried about the Harvey
    
    
    
    I love Silverglate in a manly way and find him second to no other in his
    rabid attack poodle defense of free speech. However, I must admit that
    his late missive also, in the sub-textual realms of deep deconstruction,
    gives us all way too much information about his possible leisure time
    activities.
    
    It is often thus with those who argue against one thing but picking an
    over the top example for contrast. Spam is spam and torture with ye olde
    'hot poker up your ass' to borrow Harvey's felicitous phrase, is quite
    another. I receive spam on a daily basis, as, no doubt, do you and all
    the others checking into Politechbot. I have yet to feel it on the same
    basis as a cauterization of the nether regions, but then I do not, as a
    rule, take pleasure  from such a process.
    
    
    
    
    
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