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Date: Thu, 05 Feb 2004 13:26:55 -0500
From: Carol Darr <darr@private>
Subject: Request to disseminate "Political Influentials Online" report
To: declan@private
Declan,
This morning, the Institute for Politics, Democracy & the Internet released
a new study, "Political Influentials Online in the 2004 Presidential Campaign."
The full report can be found on the Institute's Web site at www.ipdi.org/
The main findings of the survey are:
1. The individuals involved in online presidential political activities
are extremely influential among their friends, relatives and colleagues. A
whopping 69% of them qualify as "Influentials" according to the survey
research firm RoperASW. Ordinarily 10% of American adults are
Influentials, the ones who tell the others "which politicians to support,
what to buy, and where to vacation.
These Online Politcal Citizens, as we call them, are very involved in
the civic and political affairs of their communities. They are not "the
sad, the mad, and the lonely," as the press sometimes have portrayed them.
2. The Internet has brought many new participants to politics. About half
(46%) of the people participating in presidential primary activities have
not been involved before.
3. Demographically, 62% are male, 42% have incomes of $75,000 or more, and
59% of them have college degrees, and 86% are caucasian. Internet users
tend to skew in these directions (except for gender), but the differences
between Online Political Citizens and the general public were more dramatic.
I would very much appreciate it if you would tell your readership of the
survey, and give them a link to it.
Best regards,
Carol Darr
Director
Institute for Politics, Democracy & the Internet
The Graduate School of Political Management
The George Washington University
202-994-5141- direct dial
darr@private
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