--- From: "Chuck Mauthe" <cmauthe@private> To: "'Politech'" <declan@private> Subject: Reuters Summit-Online Anonymity May Fade Date: Thu, 26 Feb 2004 11:03:33 -0500 Message-ID: <00f901c3fc82$15f917e0$50a3a8c0@private> MIME-Version: 1.0 Content-Type: text/plain; charset="iso-8859-1" Content-Transfer-Encoding: 8bit X-Priority: 3 (Normal) X-MSMail-Priority: Normal X-Mailer: Microsoft Outlook CWS, Build 9.0.6604 (9.0.2911.0) http://www.reuters.com/newsArticle.jhtml?type=reutersEdge&storyID=4438554 Wed Feb 25, 2004 04:18 PM ET NEW YORK (Reuters) - Online profiling in which consumers' names and addresses are connected to their Internet habits could be in the works as consumers begin to trust the Web more, Kevin Ryan, the chief executive of Internet advertiser DoubleClick, said on Wednesday. "There will be more targeting using this with customers having the ability to opt out," Ryan told the Reuters Technology Media and Telecommunications Summit in New York. While DoubleClick has no immediate plans to link data on specific Internet users to their online behavior at this time, it may come down the road, he said. Ryan suggested that privacy concerns have eased over the years, similar to how many people have relaxed about using their credit cards online. While people don't think twice now about using their credit cards for online purchases, polls showed that Internet users in the late 1990s were more afraid of fraud, he said. "I said the same thing many, many years ago, that I thought privacy concerns would follow the credit card fraud concerns," he said. "What happened was the actual risk wasn't that great. In fact, people started to realize that nothing is 100 percent safe ever." In the early years of Internet advertising, DoubleClick was the subject of several probes into its potential use of information gleaned about Internet users from "cookies" -- small pieces of software that keep track of what Web sites they visit. ... _______________________________________________ Politech mailing list Archived at http://www.politechbot.com/ Moderated by Declan McCullagh (http://www.mccullagh.org/)
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