[Politech] MPAA plans "global piracy issues marketing campaign"

From: Declan McCullagh (declan@private)
Date: Tue Mar 23 2004 - 21:50:13 PST

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    MPAA press release:
    
    Today during International Day at ShoWest 2004, Jack Valenti, President 
    and CEO, Motion Picture Association (MPA) unveiled a "work in progress" 
    version of an international trailer that was announced at ShoWest 2003. 
    Last year, the MPA, together with a coalition of its Member Companies 
    and key multi-national cinema circuits (the Coalition), announced its 
    intent to develop tools to be used as part of a series of integrated, 
    strategic and targeted cause marketing campaigns to create a better 
    understanding of the global piracy issue while encouraging movie 
    audiences around the world to respect copyrighted works in the digital age.
    
    For more information, please contact:
    Marta Grutka
    MPA Public Affairs
    818-995-6600 ext. 126
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