[ISN] Privacy ad campaign to launch

From: mea culpa (jerichot_private)
Date: Wed Oct 07 1998 - 17:22:48 PDT

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    Forwarded From: phreak moi <hackerelitet_private>
    Privacy ad campaign to launch
    By Tim Clark
    Staff Writer, CNET News.com
    October 7, 1998, 6:30 a.m. PT
    Microsoft today announced it is joining a group of eight Internet portal
    sites--including Yahoo, Excite, Altavista, and Infoseek--which are
    donating $3 million in Web ad banners for a campaign to educate Internet
    users on privacy issues. 
    Users who click on the banners will be taken to a Web site containing
    privacy education materials for both consumers and businesses. The site is
    hosted by campaign sponsor TRUSTe. 
    The campaign is also backed by America Online, Lycos, Snap Online, and
    Netscape Communications. 
    The timing of the three-week campaign, due to launch October 12, is no
    accident--it launches as the European Union is slated to implement strict
    privacy regulations October 25. 
    TRUSTe, an industry-backed organization that certifies Web site privacy
    practices, hopes more sites will display a series of 10 privacy ad
    banners.  So far, 75 sites, most of them among TRUSTe's 270 backers, have
    signed up. 
    "We are looking for to this to become a grassroots campaign like the
    [anti-censorship] Blue Ribbon campaign," said TRUSTe executive director
    Susan Scott. 
    The nine portal sites backing the campaign have donated 150 million ad
    impressions, and other supporters have added 50 million more. Although the
    donated ad banners will generate plenty of exposure, it costs the
    contributing sites very little because most have more ad banners than they
    can sell anyway. 
    "This isn't the end of the story, but it's a very decisive start to an
    organic and growing campaign,"  said Saul Klein, a Microsoft executive who
    had taken a leading role in the Net privacy debate with his previous
    company, Firefly Networks, which was acquired by Microsoft in April. 
    Called Partnership for Privacy, the effort is the first broad consumer
    education campaign on privacy.  To date, most industry activity has sought
    to get Web sites to adopt and publicize their privacy policies--and to
    lobby against new privacy legislation. 
    In the United States, the industry has worked hard to convince the White
    House to stick with backing self-regulation, despite some congressional
    sentiment for Internet privacy laws. A bill that would prevent Web sites
    attempting to obtain personal information from children without first
    getting parental permission advanced out of a Senate committee last week. 
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