[ISN] BBBOnLine Begins Accepting Applications for Online Privacy Seal

From: mea culpa (jerichoat_private)
Date: Tue Dec 01 1998 - 21:17:41 PST

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    From: Ama-gi ISPI <Offshoreat_private>
    ISPI Clips 7.03: 
    Tuesday December 1, 1998
    BBBOnLine Begins Accepting Applications for Online Privacy Seal
            Better Business Bureau Subsidiary Launches New Web Site to
            Accept Seal Requests, Provide Information and Offer New
            Resources for Internet Businesses
    ARLINGTON, Va.--(BUSINESS WIRE)--Nov. 30, 1998-- BBBOnLine, a subsidiary
    of the Council of Better Business Bureaus, announced today that it is now
    accepting applications for a new privacy seal program that will give
    consumers confidence that their personal information will be safeguarded
    in cyberspace by companies that are part of the program. 
    The announcement, made in conjunction with today's White House event on
    electronic commerce, means that businesses can now apply to participate in
    the program that will be officially launched in the first quarter of next
    The BBBOnLine Privacy Program will be the first seal program to offer
    businesses and consumers a time-tested and trusted mechanism to assure
    that a business is complying with credible online privacy principles. 
    The White House, along with other regulatory agencies, has challenged the
    private sector to devise a system of self-regulation that provides
    consumers with assurance that their personal information is being
    protected online.  The BBBOnLine seal will help consumers recognize web
    sites engaged in the ethical handling of personal information. 
    ``Businesses and consumers need a trusted, well-known program to provide
    assurance that privacy is respected in the online world,'' said Russell T. 
    Bodoff, senior vice president and chief operating officer of BBBOnLine. 
    ``Consumers will know that web sites that display a BBBOnLine seal say
    what they do with personal data, do what they say and have it verified by
    the BBB.''
    Information about the criteria for the program or for businesses wishing
    to apply for a seal can be found at BBBOnLine's new privacy Web page at: 
    Web sites earning the seal must carry a privacy policy that clearly tells
    consumers what information is being collected and how it is being used. 
    BBBOnLine privacy seal program participants must meet the highest
    standards for the treatment of personal information in cyberspace. 
    Consumers who believe a web site has violated its own policy can complain
    to BBBOnLine and seek to have the complaint resolved. A web site guilty of
    a violation risks losing its seal or having the matter referred to a
    government enforcement agency. 
    The BBBOnLine seal is backed by an organization noted for its expertise
    and experience in conducting successful national self-regulation and
    dispute resolution programs - the Council of Better Business Bureaus
    Following the 85-year-old BBB tradition of voluntary self-regulation,
    BBBOnLine will award a recognizable, affordable privacy seal to businesses
    that offer privacy policies meeting a core set of principles outlined in
    the program. The principles, rooted in the guidelines set out by the
    Online Privacy Alliance, are the work of leading scholars, privacy
    advocates and businesses working together to establish principles and
    mechanisms for enforcement. 
    The web site also contains information on the BBBOnLine's reliability seal
    program that currently has more than 2,000 companies participating in the
    program that assures a web site stands behind its products and services. 
    Companies should visit the Web site for more information on privacy, the
    seal program and the registration procedures to join the leading companies
    participating in the privacy seal program. 
    The BBBOnLine Privacy Program is supported by more than two dozen global
    companies that are pioneers and leaders in the development of electronic
    commerce. BBBOnLine's Steering Committee includes: America Online,
    American Express, AMR Corporation (American Airlines and Travelocity),
    AT&T, BankAmerica, Dell, Dun & Bradstreet, Eastman Kodak, Equifax,
    Experian, Ford, Hewlett-Packard, IBM, Intel, J.C. Penney, MCI WorldCom,
    New York Times Electronic Media, Procter & Gamble, Reed Elsevier
    (LEXIS-NEXIS), Sony Electronics, US WEST, Viacom, Wells Fargo and Xerox. 
    Subscribe: mail majordomoat_private with "subscribe isn".
    Today's ISN Sponsor: Repent Security Incorporated [www.repsec.com]

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