FC: Yahoo, seeking revenue, now defaults to marketing-email-OK

From: Declan McCullagh (declanat_private)
Date: Tue Apr 02 2002 - 05:03:14 PST

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    [TANSTAAFL. Folks irked at this should (a) change their Yahoo preferences, 
    (b) urge list owners to move their lists to a spam-free-zone, or (c) use a 
    special email address for Yahoo groups that's backed by a set of rules 
    allowing only list email through and flagging the other stuff. --Declan]
    
    ---
    
    Date: Fri, 29 Mar 2002 16:36:14 -0800 (PST)
    From: Annalee Newitz <brainsploitationat_private>
    Subject: yahoo's "spam permission" scheme
    To: declanat_private
    MIME-Version: 1.0
    Content-Type: text/plain; charset=us-ascii
    X-UIDL: 1bae4fc168dddf55f7dd8570d03112c5
    
    Hi Declan. I thought the politechnicals would be
    interested to hear about Yahoo's new spam scheme.
    Without making any formal announcements to their
    members, they've added a new "marketing preferences
    feature" to their membership accounts. Here are the
    details (from another list I'm on):
    
    From: Barbara Karmazin <selkiewifeat_private>
    To: broaduniverseat_private
    Subject: [broaduniverse] Yahoo Spam Mail
    
    Yahoo has sneakily added something something called
    "Marketing Preferences" to your account that gives
    Yahoo permission to send you spam through e-mail, the
    U.S. mail and phone, unless you check the
    "No" option of a series of buttons.
    
    At the moment, Yahoo has defaulted all the buttons to
    the "Yes" option. To keep them from spamming you
    --"with your authorization" -- you need to go to your
    account page and check the "No" buttons.
    
    Go to http://groups.yahoo.com and sign in. At
    top-right of the page click on "Account Info." You
    will be asked to confirm your password.
    
    Once on your account page, scroll down to "Member
    Information" and click on "Edit your marketing
    preferences" (the link immediately below your email
    addresses).
    
    On the next page, you'll find a list of  "Special
    Offers & Marketing Communications," followed by the
    line "I would like to receive information about..."
    and a list of services Yahoo is offering.
    You'll also find all the "Yes" buttons checked.
    
    =====
    Annalee Newitz
    tech * pop * sex
    415.487.2559 - cell: 415.378.4498
    www.techsploitation.com
    
    
    
    
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