FC: Ad touts "sneaky" new Sony digital camera's illicit uses

From: Declan McCullagh (declanat_private)
Date: Sun Jun 16 2002 - 22:21:22 PDT

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    [Two thoughts: The ad appears to come from imagestation.com, not Sony; 
    second, it's not clear that such an advertisement is illegal. --Declan]
    Date: Mon, 17 Jun 2002 00:57:52 -0400
    Subject: sony ad
    From: "K.  A. Taipale" <katat_private>
    To: Declan McCullagh <declanat_private>
    Have you seen the Sony email ad for their "sneaky" new camera (see 
    below)?  "Small enough to sneak into any event" is the tag line.  Followed 
    by "Sure they're compact enough to fit into your pocket, but they're also 
    packing hi-end features that'll make the difference between so-so concert 
    bootleg shots and the ones worthy of being printed on giant posters."
    Isn't this a direct appeal to those who would sneak into an event to 
    record/photograph someone else's intellectual property without permission 
    -- they even use the term "bootleg"?  This from Sony at the same time that 
    they are busily trying to prevent others from copying their own IP!   I 
    would love to be a defense lawyer representing someone that Sony was trying 
    to get on infringement and show this to a jury.   Even the weak footnoted 
    disclaimer they include doesn't say that it would be wrong to sneak it in, 
    just that they don't "recommend or endorse" it and that you might encounter 
    a big bouncer.  This strikes me as a really bad creative choice/decision 
    and this ad would definitely be difficult for Sony to explain or defend.
    If you use this please do not attribute it to me and/or delete my name and 
    email address.  Thanks.
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    Date: Fri, 14 Jun 2002 15:43:49 PDT
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    Subject: Sneaky New Sony DSC-P2 and P7 Digital Cameras with FREE SHIPPING
    To: <deleted>
    References: <deleted>
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    Status: OR
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    Small enough to Sneak into any Event*
    Sure they're compact enough to fit into your pocket, but they're also 
    packing hi-end features that'll make the difference between so-so concert 
    bootleg shots and the ones worthy of being printed on giant posters.
    Be among the first to get the NEW DSC-P7 and P2 Cyber-shot(r) digital 
    cameras from the ImageStation online store and receive FREE Shipping and 
    FREE Prints when you pre-order yours before June 28th.
    Start with the NEW Sony DSC-P2
    o    3-area multi-point auto focus and 5-step manual focus
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    Pre-order for FREE Shipping and 10 FREE 4x6" Prints**
    Get More Resolution with the NEW DSC-P7
    o    3.2 MegaPixel resolution for sharp 2048x1536 images
    o    3 MPEG Movie Modes for video that's goes as long as you have memory
    o    Multi-burst mode captures 16 images at selectable intervals
    Only $499.95, or $14.86/month with Sony Financing**
    Pre-order for FREE Shipping and 10 FREE 4x6" Prints**
    Go Top-of-the-Line with the DSC-P9
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    o    very compact package design
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    o    Perfection in Lighting
    The HVL-FSL1 gives you creative control thanks to its ability to be 
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    View all Lights and Flashes
    o    Take your P9 Underwater
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    *We don't endorse or recommend 'sneaking' your digital camera into events 
    that prohibit such activity. Sure, it's tempting considering how compact, 
    how cool, and how easy it would be with these new Cyber-shot digital 
    cameras. But do you really want to deal with some 6-foot plus bouncer who's 
    having a bad day and isn't in the mood for such trickery? Heck no. We're 
    just trying to make a point about the compact size and capabilities of the 
    new line of Sony Cyber-shot digital cameras. With that in mind, shoot 
    safely and enjoy the summer.
    **See website for free shipping, free prints and Sony Financing details
    Your privacy is important to us. We hope you like this newsletter. If you 
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    Not responsible for typographical errors. Offer is limited to supply 
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    (c) 2002 Sony Electronics e-Solutions Company LLC. All Rights Reserved
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