--- From: "Alan Rosenblatt" <arosenblatt@e-advocates.com> To: "Declan McCullagh" <declanat_private> Date: Mon, 5 May 2003 12:51:08 -0400 Message-ID: <OEECKDPKLHAJGNJDDPKJOENACAAA.arosenblatt@e-advocates.com> MIME-Version: 1.0 Content-Type: multipart/mixed; boundary="----=_NextPart_000_0042_01C31304.FF909C10" X-Priority: 3 (Normal) X-MSMail-Priority: Normal Declan, Thanks again for participating in our first seminar. Best, Alan Open For Enrollment The e-advocates Institute (e-aI) Premium e-Advocacy Seminars for Public Affairs Professionals e-advocates is pleased to announce the launch of the e-advocates Institute (e-aI). e-aI offers strategic and tactical seminars for public affairs professionals who want to learn how to effectively integrate the vast power of the Internet into their public affairs program. e-aI seminars go far beyond the typical panel presentations provided by other organizations. e-aI seminars are designed to give public affairs professionals the knowledge and tools they need to design and implement Internet advocacy strategies and tactics that work. These "how to" seminars will teach participants how to formulate strategies and tactics that integrate the Internet into advocacy programs and how to put those strategies and tactics into action. The e-advocates Institute hopes to see you at one, or both, of our first two seminars on May 22 and June 9, 2003. Online registration is available on our website at http://www.e-advocates.com/eadvocates_institute.html. Our currently scheduled seminars are open for enrollment: e-aI.101: Creating the "Go To" Site: How to Make Your Issue Website Indispensable to Your Audience When: Thursday, May 22, 2003, 1:00 PM - 4:00 PM Where: CSIS Conference Center, Room A 1800 K Street, NW Washington, DC 20006 Cost: $195 per person Seminar Description: The "Go To" issue website is a site that your target audiences can easily find and once they find it, they want to use it again and again. Seminar participants will learn the keys to creating an issue website that captures the interest of target audiences by providing them with timely, fresh, and compelling issue content in a presentation that is appealing and easy to use. Participants will also learn how to develop and manage email campaigns and how to better optimize their sites to be found by search engines and directories. Other topics include setting up news feeds, streaming video, and blogs. Confirmed Speakers Alan Rosenblatt, Ph.D., Director of Training Programs, e-advocates Daniel Manatt, Principal, Manatt.net. Manatt.net provides Web video production and strategy for politics. Declan McCullagh, Reporter James Vaughn, Director of e-Government and Political Programming, America Online and creator of AOL's Government Guide. e-aI.102: Building an Integrated Online and Offline Advocacy Campaign When: Monday, June 9, 2003, 1:00 PM - 4:00 PM Where: CSIS Conference Center, Room A 1800 K Street, NW Washington, DC 20006 Cost: $195 per person Seminar Description: An Internet advocacy campaign is most effective when it is fully integrated into a comprehensive advocacy strategy. Seminar participants will learn strategies for using polling and focus groups, direct mail, print advertising, Internet advertising, field staff, and opposition research to build a better campaign. Confirmed Speakers To Be Announced Visit e-advocates Institute online for registration information. To see descriptions of other e-aI seminars, see our Course Catalogue For more information, please contact: Alan Rosenblatt, Ph.D. Director of Training Programs phone) 202.955.3001 email) arosenblatt@e-advocates.com URL) http://www.e-advocates.com/eadvocates_institute.html ------------------------------------------------------------------------- POLITECH -- Declan McCullagh's politics and technology mailing list You may redistribute this message freely if you include this notice. ------------------------------------------------------------------------- To subscribe to Politech: http://www.politechbot.com/info/subscribe.html This message is archived at http://www.politechbot.com/ Declan McCullagh's photographs are at http://www.mccullagh.org/ Like Politech? Make a donation here: http://www.politechbot.com/donate/ -------------------------------------------------------------------------
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