FC: Female avatars are worth less than male avatars

From: Declan McCullagh (declanat_private)
Date: Sun Jun 22 2003 - 23:03:29 PDT

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    [Perhaps Congress could pass a law? --Declan]
    
    ---
    
    From: "Nathan Cochrane" <ncochraneat_private>
    To: "Declan McCullagh \(E-mail\)" <declanat_private>
    Date: Mon, 23 Jun 2003 14:51:47 +1000
    Message-ID: <014c01c33943$27f31520$405002a0at_private>
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    Hi Declan
    
    US economist, Edward Castronova, has discovered that female avatars, from
    worlds such as EverQuest, trade online at an average 10 per cent discount to
    their price were they male-designated.
    
    Castronova theorises that the same forces at play in the real world that
    keep womens' earning power below that of their male counterparts -- even
    where they have identical skills -- are also at work online.
    
    Men, it seems, like to appoint in their real-world successors analogs of
    themselves. Online, that behaviour carries over into who they appoint as
    their virtual alter-ego, the avatar.
    
    "(R)elations between avatars are gender-based, and include chivalry, dating,
    and sex," Castronova notes in the 45-page report, The Price of Man and
    Woman: A Hedonic Pricing Model of Avatar Attributes in a Synthetic World.
    "(A)bility seems more important than sex in determining the value of a body.
    Nonetheless, among comparable avatars, females do sell at a significant
    price discount.
    
    "The discount may stem from a number of causes, including discrimination in
    Earth society, the maleness of the EverQuest player base, or differences in
    well-being related to male and female courtship roles. We do know, however,
    that these differences cannot be caused by sex-based differences in the
    abilities of the body, since in the fantasy world of Norrath, there are
    none."
    
    Castronova's first analysis of the Norrath economics, which I wrote about
    ($A1.65 to f2 Network members) at the time, found the virtual world ranked
    higher as a measure of GDP than some small nations.
    
    MORE:
    http://bilskirnir.blogspot.com/2003_06_01_bilskirnir_archive.html#1056342647
    76316268
    
    -
    Nathan Cochrane
    Deputy IT Editor
    :Next:
    The Age and Sydney Morning Herald
    http://www.next.theage.com.au
    
    
    
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