--- press release follows... TRUSTe NAMES KEY TECHNOLOGY AND MARKETING EXECUTIVES TO BOARD OF DIRECTORS Oracle, DoubleClick, Microsoft and Digital Impact Executives to Provide Guidance on Evolving Privacy Issues San Francisco – Jan. 13, 2003 – TRUSTe, widely known for its global privacy seal program, today announced four new additions to its board of directors, including Joseph Alhadeff, vice president for global public policy for Oracle Corporation; Hans Peter Brondmo, senior vice president of strategy and corporate development for Digital Impact, Inc.; Peter Cullen, chief privacy strategist for Microsoft, and Bennie Smith, chief privacy officer for DoubleClick. Leveraging highly successful business and management track records, the new board members will support TRUSTe as it provides guidance and enforcement to its members and consumers on emerging privacy issues such as wireless location-based services and spam. The addition of the new board members demonstrates TRUSTe’s growing influence in public policy and its commitment to building an international framework for trust. As TRUSTe prepares for its next phase of growth, new members bring industry experience that will help boost future privacy initiatives. "TRUSTe continues to build upon the board's strong foundation by adding leaders such as Joe Alhadeff, Hans Peter Brondmo, Peter Cullen and Bennie Smith to help shape the organization's long-term privacy strategy," said Fran Maier, executive director and president of TRUSTe. "These four individuals reflect not only the depth and quality of our board, but also the diverse backgrounds needed to battle emerging privacy issues." Joseph Alhadeff is the vice president for global public policy and chief privacy officer for Oracle Corporation, a leading supplier of information management software. Alhadeff is responsible for managing Oracle’s global electronic commerce, Internet policy and privacy. He also serves as vice chair of the Business and Industry Advisory Committee to the Organization for Economic Cooperation and Development. “Information systems and networks are more interconnected than ever and privacy has become a global corporate imperative,” Alhadeff said. “TRUSTe's leadership in developing a safe harbor compliance program and continuing work in developing international solutions provides a valuable resource for global companies seeking enterprise-wide solutions.” Hans Peter Brondmo is senior vice president of strategy and corporate development, and fellow for Digital Impact, Inc., which provides online direct marketing solutions that help Fortune 1000 companies engage prospects and customers with email. Brondmo is an entrepreneur, having successfully launched several high-tech companies, and the best-selling author of “The Eng@ged Customer: The New Rules of Internet Direct Marketing.” He is currently the chair of an anti-spam technology working group for a coalition of more than 40 leading email service providers. “The Internet is being used today in ways it was never intended when first designed. While it has held up remarkably well, fraud and abuses such as spam are testing its limits,” says Brondmo. “Upgrades to the technology and to codes of conduct are key to ensure greater accountability of the medium. I am very pleased to be joining TRUSTe’s board as I see the organization playing a critical role in ensuring an accountable net.” Peter Cullen is chief privacy strategist at Microsoft and is directly responsible for managing the development and implementation of programs that enhance the privacy of Microsoft products, services, processes and systems, both internally and worldwide. Cullen brings more than a decade of experience in privacy and data protection work to his role at Microsoft, leveraging his expertise in the privacy industry to secure even further value for customers and serve as an effective advocate for strong consumer privacy safeguards. “Ensuring the protection of privacy is a key driver of customer trust as well as a business imperative today,” Cullen said. “I’m pleased to be engaging with industry groups such as TRUSTe to help shape future privacy initiatives and standards that put consumers and businesses in greater control of their personal information.” Bennie Smith is chief privacy officer for DoubleClick, which provides tools for advertisers, direct marketers and Web publishers to plan, execute and analyze their marketing programs. Smith is currently responsible for guiding privacy policies and practices across the company’s business units and works with catalog retailers and Fortune 100 companies to institute effective privacy policies. Previously as DoubleClick's director of business operations and privacy, he established privacy practices and policies for the company's email technology division. During this time, he developed DoubleClick's opt-in email policies, some of the strictest and most effective in the industry, and was part of the team that launched one of the industry's first email organizations, which led the way in establishing email marketing privacy guidelines. "I am proud to be associated with an organization so committed to building consumer trust and confidence on the Internet," said Smith. "With the emergence of new technologies and an increase in the number of ways that information can be collected, used and shared, it’s more important than ever to have an organization such as TRUSTe play a critical role in forming and promoting effective industry best practices." Alhadeff, Brondmo, Cullen and Smith join 15 other board members that include Christine Varney, chairperson, Hogan & Hartson; Fran Maier, executive director and president, TRUSTe; Parry Aftab, executive director, WiredSafety.org; John Berard, managing director, PR21; David Hoffman, director of privacy, Intel Corporation; J. Walter Hyer, chief privacy officer, AT&T Wireless; Jill Lesser, strategic policy advisor, AOL Time Warner, Inc.; Harriet Pearson, chief privacy officer, IBM Corporation; Ralph Terkowitz, chief technology officer, The Washington Post; Richard Purcell, founder, Corporate Privacy Group and emeritus board members Andy Blackburn, Roger Cochetti, Lori Fena and Terry Pittman. About TRUSTe TRUSTe is an independent, nonprofit organization dedicated to enabling individuals and organizations to establish trusting relationships based on respect for personal identity and information in the evolving networked world. Founded in 1997, TRUSTe runs an award-winning global privacy certification and seal program. Its seal programs are considered Safe Harbors for the Children's Online Privacy Protection Act (COPPA) and the EU Safe Harbor Framework. Today, TRUSTe maintains the largest privacy seal program with nearly 1,300 Web sites certified throughout the world including AOL, Microsoft, IBM, Nationwide and the New York Times. TRUSTe’s mission extends standards, certification and oversight into email with Bonded Sender and wireless with the Wireless Advisory Committee. For more information on TRUSTe please visit www.truste.org. ### _______________________________________________ Politech mailing list Archived at http://www.politechbot.com/ Moderated by Declan McCullagh (http://www.mccullagh.org/)
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