[Politech] Xeni Jardin on Zabasearch: Your identity, open to all [priv]

From: Declan McCullagh (declan@private)
Date: Tue May 10 2005 - 13:43:47 PDT


-------- Original Message --------
Subject: Zabasearch interview: Your Identity, Open to All
Date: Fri, 6 May 2005 07:29:28 -0700
From: Xeni Jardin <xeni@private>
To: 'Declan McCullagh' <declan@private>

Hi, Declan -- thought this might be of politech interest. --XJ

---------------------------------------

http://www.boingboing.net/2005/05/06/zabasearch_your_iden.html

Zabasearch: Your identity, open to all

I interviewed the founders of Zabasearch, a recently-launched "people data
search engine," for Wired News today. The controversial site offers free
searches that reveal addresses, unlisted phone numbers, birth years, and
other info dating back often ten years or more. Critics say the service
exploits the lack of data privacy in America, and many claim the company has
been less than transparent about its fee-based services -- and unresponsive
to opt-out requests.

The company claims over 1/3 of the site's users are gov/military/corporate,
and reactions from law enforcement users mirror the debate over nuclear
proliferation: "We're responsible enough to handle this powerful tool, but
we don't think everyone else is." And a weird, frequently-reported link
between the company's chairman and the Heaven's Gate suicide cult hasn't
made Zabasearch's image any more friendly.

But founders Nick Matzorkis and Robert Zakari maintain they're not villains,
and that their service is a step toward data democratization. If your
information is already out there, the logic goes, at least now you'll know
about it.


Wired News article:
http://www.wired.com/news/privacy/0,1848,67407,00.html

<Q&A snip:>


WN: Where does the data on ZabaSearch come from?

Zakari: The public domain. Information collected by the government, and
information that individuals put it out into the public domain. Court
records, county records, state records, information that becomes publicly
available after you buy a new house or go to the post office and file a
change-of-address form.

Matzorkis: When you move and fill out a change form with the post office,
they record date of move and new address, then sell that to info brokers on
the open market. When you apply for a credit card, and you don't check the
box saying you don't want your information shared, it will be sold. Personal
information in the U.S. is a multibillion-dollar-a-year industry. People
realizing that right now as a result of stumbling on ZabaSearch may find
that shocking, but the data has been out there for years. It's just a
question of who has access. You, or the people selling it to other companies
to market things to you?

--

WN: What do you say to domestic-violence victims, people who've been stalked
or others who fear for personal safety as a result of the fact that their
home addresses and phone numbers -- information they may have made efforts
to keep private -- are so easily available through your site?

Matzorkis: We understand the concern. It's something we have considered. But
the real solution to that problem involves more than removing that info from
one database. There are laws in some states like Massachusetts, where the
state will go to the data source and force the changing or removal of
information. Your address, social security number or other info. They'll do
that on your behalf. But opting out of every single database won't fix that
problem. The data replicates too quickly in the information industry. You
have to go to the core -- the state and public information level. So I would
say to those people -- if you are under threat, get state help from the
courts.

Zakari: Many states -- including Massachusetts, Maine, New Jersey -- have a
program called the Address Confidentiality Program in which, if you can show
a verifiable threat, you can have a P.O. box or non-identifiable address
associated with you on all state or legal documents. If you buy a home, get
a drivers license or register to vote, those are all sources of public
records. But you have to go to a court to have the information masked and
get protection.

--

WN: What about people who don't live in states where those protections
exist? Why should they have to proactively defend their state-acknowledged
right to privacy, and how can they? Why should the burden be on the citizen?
Doesn't your company bear some responsibility?

Matzorkis: There are other sites like ZabaSearch online already. More will
come. You said there's a state-given right for privacy. There are, for some
aspects of privacy -- but not for all of them. It would be good for people
to better understand their rights. For example, a lot of people think that
if you have an unlisted number, it cannot be legally published or printed.
All you're doing is -- and it doesn't even work all the time -- preventing
it from showing up in 411 or the White Pages. By unlisting your number, it
doesn't mean that info can't be bought and sold in the information market
all day long.


</snip>


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