FC: Direct Marketing Association's very narrow view of what spam is

From: Declan McCullagh (declanat_private)
Date: Mon Jul 14 2003 - 10:21:37 PDT

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    Robert Wientzen, president of the Direct Marketing Association, was 
    interviewed on CBS News Sunday Morning for a segment on spam.
    
    The CBS News correspondent doing the interview said that one view of spam 
    is that it is "anything in your inbox that you didn't ask for."
    
    Wientzen disagreed. He said (this is an exact quote from a video 
    recording): "Spam is essentially email that misrepresents an offer or 
    misrepresents the originator, or in some way attempts to confuse or defraud 
    people... The reality is that, in spite of all the trouble that email is 
    causing, Americans and people all over the world in fact a lot of people do 
    respond to email offers, and they often respond to offers for things they 
    didn't even know existed, from people they didn't know existed."
    
    So spam is just fraudulent email, not unsolicited bulk email? News to me.
    
    -Declan
    
    
    
    
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